After the tents have pulled up and the cycles are back on the
rack, the 2010 Subaru Elephant Rock Cycling Festival’s final
numbers are in.
The annual event, in its 23rd year, had an increase to the
amount of funds it raised for 30 nonprofit organizations in
Colorado, which totaled $160,000. More than 7,000 riders
participated in the event this year.
“There were a lot of happy faces out there on more than 200
miles of courses spanning Douglas, Elbert, and El Paso counties,”
event director Scot Harris said. “Our pedal power took us far this
year.”
Among the nonprofit beneficiaries was Team Rise, representing
the Rise School of Denver with 33 riders who raised $35,000 in
pledges. Team CNI, representing the Colorado Neurological Institute
Center from Brain and Spinal Tumors, had 93 riders led by 9News
KUSA anchor and community chair Susie Wargin and raised $25,050 in
pledges.
Raising more than $63,000 in pledges was Team Transplant,
representing the American Transplant Foundation’s local chapter,
and Team Zimbabwe, representing the Zimbabwe Mission Partnership to
support 1,00 orphans in Zimbabwe, Africa, had 50 cyclists raise
$15,000 in pledges.
As much as $26,000 was raised by 26 local volunteer groups, such
as the Boy Scouts and other civic organizations from Arapahoe,
Douglas and El Paso Counties, and assisted in staffing the
festival’s aid stations.
In an effort to reduce the waste footprint of the festival,
Elephant Rock organizers enlisted the help of ZeroHero Events,
based out of Fort Collins, which helped more than 7,00 cyclists
generate nearly 8,000 pounds of trash. The program’s involvement
reduced E-Rock’s normal landfill waste by 90 percent.
“When we received the results, we were proud of our E-Rockers,”
Harris said. “As a first-time ZeroHero participant, we planned a 70
percent waste diversion and instead had just over 90 percent waste
diversion from landfilling.
“We also noticed that many school-age children pointed out our
recycling efforts to their parents and grandparents during the
day.”
The Colorado Ol’Pokes staffed a dozen ZeroHero waste stations to
help the festival’s expo area recycle, sort and compost E-Rock’s
waste footprint. In addition, volunteers assisted in educating
participants about recycling and waste sorting efforts.
The 2010 Subaru Elephant Rock Cycling Festival was June 6 at the
Douglas County Fairgrounds in Castle Rock. According to event
office distance calculations, the collective mileage of the riders
had them pedaling to the moon, and almost enough for a return trip
with 449,400 miles complete by registered cyclists on all pledge
teams, long and short courses and riders of all ages throughout the
June 6 festival day.